The Complete Set
The Complete Set
✓ Instant download right after checkout
✓ Editable Word and Excel files, numbered in the order you use them
✓ If a file won't open, I'll send a working copy or refund you within 30 days
Made by Chris Boerner, who has advised Fortune 500 companies, health systems and nonprofits. Questions? hello@smallshopplaybooks.com
Year-end offer ends November 15
Get your year-end appeal done this week, for 20% less.
Make Year-End Count gives you the letter, seven emails and the send calendar, all written. The code comes off automatically when you use the button.
Fundraising is one of many jobs on your plate, and every part of it needs a plan. The Complete Set gives a small nonprofit all six Small Shop Playbooks kits in one download, for less than the price of four bought separately.
When you finish working through the set, you will have a plan for the year, new donors coming in through people who already support you, a system for keeping and growing the donors you have, a short list of major gift prospects with a next move for each, a board that raises money, and a year-end appeal that runs on a schedule.
What you get
- Find New Donors - Meet new people through a supporter who already believes in your work, with an eight-week plan and every message written.
- Get More From the Donors You Have - Thank every gift fast, earn the second gift, move donors to monthly giving and bring lapsed donors back.
- Land Bigger Gifts - Rank your top 25 prospects, run discovery visits, make the ask and steward every gift.
- Get Your Board Raising Money - Give every board member a fundraising role that fits, run a board giving campaign and keep fundraising on every agenda.
- Know What to Do in Fundraising This Year - Plan a full year of fundraising in one working day, with a goal, a gift chart, a calendar and a one-page board plan.
- Make Year-End Count - A letter for each donor group, seven emails through December 31 and a tracker that schedules every send.
How it works
You download one file with a folder for each kit. Each folder holds that kit's numbered files, starting with its Start Here Guide, which opens with three steps you can finish in your first 15 minutes. Start with Know What to Do in Fundraising This Year to set your plan, then use the other kits in the order your calendar calls for them. You pay once and replace the bracketed placeholders with your own details.
Who made this
Chris Boerner, a strategist who has advised companies, health systems and nonprofits since 2013 and has led nonprofit fundraising work as a board member and capital campaign leader. More about Small Shop Playbooks